Mission and values
What we stand for
Our mission
To give everyone an equal opportunity to put their view on record, without judgement or argument, and to keep those views, honestly counted, beside the decisions that follow.
Our vision
A country where the common ground between people is easy to see, and where every big decision, from Parliament to the town hall to the football club, sits beside the recorded views of the people it affects.
Our core values
Six values, applied the same way on every platform
Independence
No party, council, club or advertiser directs our platforms or their results.
Respect
No judgement and no argument. Every view is recorded on equal terms, and every option is shown equally.
Transparency
Methods, sources and results are open for anyone to see and check.
Accuracy
One say per person per question, counted honestly, with the limits of every result stated plainly.
Privacy
We collect only what is needed, never sell personal data, and never show anyone's view against their name.
Permanence
Views and decisions are kept on a lasting record that cannot be quietly changed.
The same values, every platform
Each platform works on a different kind of decision, but none comes first and none is treated differently. Every platform, today and in future, is held to all six values in the same way.
